Posts Taged content-marketing

Building An Internal Content Strategy for the Long Haul

How to build a foundation for your agency’s content marketing future by strategically building a content hub for all agency social and content marketing efforts.

What I find both interesting and frustrating is that agencies know how to create and implement marketing and content strategies for their clients. However, when it comes to their own efforts, they forget the basics. Instead, their efforts are often haphazard, sporadic and tactical rather than strategic. So how can you build a foundation for your agency’s content marketing future?

Where to Start

Most agencies launch a blog, Facebook page or Twitter account with no forethought. These are accessible and seemingly easy to maintain, so agencies figure they should follow suit. As a result, their blogs and social networks languish from lack of attention, or worse, become brag books for their own accomplishments, awards and accounts won.

Before an agency can determine what kind of structure it needs internally, it must decide whether it should even be creating content, and if so, why? What business outcomes is the agency looking for? When done well, content marketing can drive qualified leads, shorten sales cycles, generate opportunities, reinforce a current client’s buying decision and create PR opportunities. Once the agency is clear about what it’s trying to accomplish, it needs to identify who it should be talking to in order to achieve its goals.How to build a foundation for your agency’s content marketing future by strategically building a content hub for all agency social and content marketing efforts.

Submitted by: 12/3/2012

42 Content Marketing Ideas for 2013

Whatever you do in 2013, make sure you are telling a different story than everyone else in your industry — not just the same story told incrementally better.

Many marketers are searching for innovative ideas for 2013. In that spirit, here’s a list of content marketing ideas you may want to execute for next year.

Submitted by: 12/3/2012

How To Weave Content Marketing Into Your Company's DNA

Go the extra mile to extract as much value as possible from the content you create. Be a standout both in terms of the quality of the content you produce, but also in the way you innovate.

Content drives your business. All great businesses constantly create valuable content, whether they know it or not.

It’s through the content you create that your voice is most often heard. Content is what you use to sell to your customers, to differentiate your brand, and to help guide and educate employees. In the online world, your content also becomes your legacy — a digital history that traces the growth and evolution of your brand.

In my last column, I talked about the importance of getting content marketing buy-in and touched on how a content strategy can benefit all teams within an organization. As a business that is likely already creating content, you should now be considering the best ways to leverage the content you create for other uses throughout your organization.

If you’re willing to get creative, your content can be used in a wide variety of ways. By thinking critically about the content creation process and seeing content as integral to all aspects of your business, you’ll find innumerable ways to leverage your content which are highly beneficial to many important business functions.

Source: Marketing Land 12/3/2012

10 Must-Have Templates for Content Marketers

From Creating Buyer Personas to Engagement Spreadsheets, these are 10 Valuable Templates for Content Marketers

One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.

Planning template

Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize.

Content questionnaire

What do you need to cover at a content marketing kickoff? To make sure all of your bases are covered, check out this template from Debbie Williams that sets the foundation for an editorial strategy.

Buyer persona

This straightforward buyer persona template from Barbara Gago is a great way to help you document your buyer needs.

Content mapping template

Marketers talk about mapping content, but how do you do this? Here are a few templates from Barbara Gago that walk you through the process.

Editorial calendar

If there is one tool I can’t live without, it’s my editorial calendar. Here’s a template to help you get started.

Template for tracking keywords

Elise Redlin-Cook shows you how to research the right keywords to use in your content and SEO efforts and then provides a template to help you stay organized.

Web page template

You want your web pages to drive action, but how do you do that? Brody Dorland shares the template he uses to create effective web content.

Social media conversation calendar

Debbie Williams shares the social media conversation calendar she uses to develop content strategy for social media while making the process efficient and consistent.

Facebook engagement spreadsheet

In this popular post, Nate Riggs outlines five ways to interpret the free data provided by Facebook Insights, and he shares the spreadsheet he uses to keep track of the data.

Sales communication template

As a content marketer, you’re producing useful content and trying to get the word out to your prospects, but does sales know what you are doing? Here’s an easy-to-use template from Dianna Huff for a monthly email that provides sales with details about the company’s marketing initiatives.

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Ad Agencies: 6 Social Media Steps That Changed Client Perception

6 social media steps that can change client perception

It is hard for agencies to change the perceptions of their clients but social media can make it easier.

Stacy Carter is the creative director/partner for a small agency in downtown Charlotte, ABZ Design Group. Her agency’s primary focus is community hospitals. A couple of years ago, with the help of her staff, Stacy launched a blog called “CreativeTriage.” The site is generating an impressive amount of traffic for this very narrow niche.

Read more from source: FUEL LINES