Posts Taged digital-trends

Campbell's Serves Up A Bowl Of 'Digital Fitness'

Campbell’s announces internal commitment to building their digital know-how from the bottom up proving how serious they are in making digital top-of-mind for brand managers at every level.

Want some digital literacy with your can of soup?

With brands ever more ardently trying to connect with consumers, especially that coveted 18-24-year-old demographic, it should go without saying that their marketers need to be on top of what’s going on in digital. But more often than not, established brands struggle to keep up with digital’s rapid evolution.

Campbell’s is here to help. Yes, that Campbell’s.

Adam Kmiec, the global head of digital and social for the venerable canned soup company, is on a mission to ensure that his brand has all the tools to be as “digitally fit” as possible. This week, Kmiec announced via Twitter and on his blog that Campbell’s, a 144-year-old brand, has created a “Digital Fitness Accelerator Kit” to ensure that the organization and its people are up to speed on all things digital.

“Digital fitness is about both a lifestyle choice and an everyday commitment,” he told Digiday.

Read more from the source: digiday.com

Google+ Turns Two: You Can't Ignore It for Another Minute

Google+ is now the second largest social network — right behind Facebook (693 million users) and gaining — with 500 million members, 359 million of whom are active monthly, a 27% increase in the past three months.

Google+, Google’s often maligned social platform, has just turned two. If you’re not using it, you’re making a big mistake and missing incredible tools.

Brands and social-media marketers need to pay attention to Google+ now and start developing a strategy that puts Google+ at its center. And hold on to your hat — because that strategy will need to be significantly different than your Facebook strategy.

The bottom line: Google has made you an offer you can’t refuse. If you ignore Google+, then Google search will ignore you. You’d be crazy to let that happen. Could your brand benefit from better search-engine rankings in Google?

Yes, Google made mistakes at the beginning and yes, Google+ is a bit complicated to set up, if you do it properly. Remember, it was developed by engineers.

But Google+ is now the second largest social network — right behind Facebook (693 million users) and gaining — with 500 million members, 359 million of whom are active monthly, a 27% increase in the past three months.

Read more from the source: adage.com