Posts Taged insights

Expert Says Branding Isn't A Part Of His Success

It’s more a “a lifestyle than anything else.”

To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect.

There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”

Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.

But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.

Read more from the source: Business Insider

What An Industry Expert Looks Like Online

Solid advice for managing both external and internal audiences

Thought Leader. Industry Expert. Go-to Person. These are all popular phrases in today’s online marketplace that get thrown around very loosely. Of course everyone wants to be considered an expert or a thought leader. What most professionals don’t realize is that in the same way that they build a company…

Read more from source: Killerstartups

Despite sharing buttons, people are more likely to cut and paste

82% of all content sharing is done by cutting and pasting with text being 88% of what is being copied. Right Intel offers a better solution for agencies sharing content with their clients.

Sharing buttons have been around a while, but cutting and pasting is by far the most popular way of sharing content, according to Tynt, a service that tracks when people cut and paste content from 600,000 publishers’ sites. Tynt analyzes 30 billion data points per month, and contends that the more a publisher knows about how people engage with their content, the more it can do to ensure they stick around longer. About half the content people cut and paste is being shared with others, potentially amplifying the publisher’s audience, but the rest of the time, they’re searching or saving for their own use, and publishers can keep them on their site by giving them more of what they’re looking for. Behaviors vary by category; entertainment lends itself to sharing with others, while people tend to be in research or shopping mode when reading technology and health/beauty content.

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Insight, Conviction, Wisdom and Courage

Mike Hughes of the Martin Agency once said, “The four things clients want the most are Insight, Conviction, Wisdom and Courage.” Hmmm – so not a clever ad? Not a whizbang analytics platform? Sure, they want those things too. But more than anything the client hires an agency for their perceived intellectual property. It’s your collective agency intelligence that will make them appear and feel more intelligent.

Clients want to work with agencies that not only think a lot about their business, but that are also able to consistently demonstrate it. Not just quarterly. Not monthly. Frequently as in weekly or daily. They want their team invested in living the news of the brand, the industry marketplace, the competition and most importantly, their consumer.

That’s a lot to keep up with. What’s your plan? Mine was Right Intel. As a leader of multiple agency teams overseeing a portfolio of clients, I used it to make sure I knew my clients business. More than that, I used it to demonstrate to my clients that we had a real time point of view for their business.