5 Quick Tips on How to Use LinkedIn Answers for Business
If you’re curious about how to use LinkedIn Answers for business, read about 5 quick tips for using LinkedIn for business marketing.
LinkedIn is often the ugly step child to Facebook when it comes to where many businesses focus their limited social media efforts, but it has many features that businesses can use including answering questions to build brand authority.
For those not familiar with LinkedIn answers it’s an online forum where people can post, respond and read answers to questions that pertain to them. Most questions and therefore answers are generally business focused and are segmented by industry making it easy for businesses to find questions and answers that relate to them.
Answering questions is a great way to share your expertise with those who are looking for it. It’s also a great way to develop not only you, but your company as thought leaders in your industry. By creating a level of expertise and knowledge, other companies and people will begin looking to you because they know you have the answer. Of course the end goal can also be a soft sale with a focus on lead generation.