Posts Taged new-business

42 Content Marketing Ideas for 2013

Whatever you do in 2013, make sure you are telling a different story than everyone else in your industry — not just the same story told incrementally better.

Many marketers are searching for innovative ideas for 2013. In that spirit, here’s a list of content marketing ideas you may want to execute for next year.

Submitted by: 12/3/2012

How to Use LinkedIn Answers for Business

5 Quick Tips on How to Use LinkedIn Answers for Business

If you’re curious about how to use LinkedIn Answers for business, read about 5 quick tips for using LinkedIn for business marketing.

LinkedIn is often the ugly step child to Facebook when it comes to where many businesses focus their limited social media efforts, but it has many features that businesses can use including answering questions to build brand authority.

For those not familiar with LinkedIn answers it’s an online forum where people can post, respond and read answers to questions that pertain to them. Most questions and therefore answers are generally business focused and are segmented by industry making it easy for businesses to find questions and answers that relate to them.

Answering questions is a great way to share your expertise with those who are looking for it. It’s also a great way to develop not only you, but your company as thought leaders in your industry. By creating a level of expertise and knowledge, other companies and people will begin looking to you because they know you have the answer. Of course the end goal can also be a soft sale with a focus on lead generation.

Submitted by: 12/3/2012

The Marketer's Guide To SlideShare

SlideShare offers many interesting opportunities for promoting agency thought leadership. There isn’t much competition yet, but this won’t last long.

I want to show you a big opportunity that leads to other big opportunities. This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you?

The good news is that you can handle this. I’m not talking about writing an article for the New York Times. And, so far, there isn’t very much competition to face while taking advantage of this opportunity.

I’m talking about “The Quiet Giant of Content Marketing,” also known as SlideShare (a social media website where you can upload your presentations and show them to the world). SlideShare’s features make it the ideal tool to grow your business. It’s a crowded site with a highly targeted audience and low competition.

Read more from source:

What An Industry Expert Looks Like Online

Solid advice for managing both external and internal audiences

Thought Leader. Industry Expert. Go-to Person. These are all popular phrases in today’s online marketplace that get thrown around very loosely. Of course everyone wants to be considered an expert or a thought leader. What most professionals don’t realize is that in the same way that they build a company…

Read more from source: Killerstartups

Ad Agencies: 5 Ways to Find Prospects on Twitter

Michael Gass does a nice job of providing a list of tools to help any agency locate more marketing decision makers

Finding your agency’s best prospective client online audience is not yet an exact science. But for now you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.

Source: FUEL LINES 7/7/2009