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A Guide to the Dallas Digital Summit

Right Intel will be presenting at the Dallas Digital Summit at 3PM on Tuesday, December 4th.

Are you attending the Dallas Digital Summit the first week of December? If so,

The Dallas Digital Summit, presented by TechMedia, promotes thought leadership on web-oriented entrepreneurial activity and innovation. More than 700 digital directors, bloggers, senior marketers and web strategists will gather at Union Station in Dallas on December 4-5. It’s an incredible opportunity for you to learn about the latest digital developments and to network with other experts in the field. But how do you make the most of the event? How do you know what sessions to attend?

Here is what you need to know before packing your bags for Texas:

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The Gift Of Time

In Peter Coughter’s Art of the Pitch is a section titled “The Gift of Time” which talks about the idea that as presenters, we often feel that we need to fill all of the available time for a meeting. If given an hour, we take the whole hour or maybe more. Somehow, thought is rarely given to how we might most efficiently deliver our message and whether that might take less time than what has actually been allotted to us. Instead, we think we need to demonstrate all that we know about a given subject, when a little might be more effective.

Why not finish early and give your audience the gift of time? What a crazy concept, right? If it takes twenty minutes to provide all of the information we need to present and have a meaningful and well thought out dialogue, then why don’t we do that? Why instead do we always rush to end on time or end up with feelings of guilt for having gone beyond the desired time frame?

Here’s a likely suspect, lack of preparation. Preparation allows you to include everything that is needed and nothing that is not. Twitter does this best. 140 characters. That’s all you get to provide your insight. Do your homework upfront. Paint your picture via concise, well constructed insights. That’s what we call the Right Intel. Give your audience their time back and they’ll likely love you for it.