Posts Taged story-telling

Three Ways To Be A Data-Driven Thought Leader

My take on using data to be a thought leader. 1. Add Thought. 2. Push it to them. 3. Don’t Wait!


1. You Can’t Be A Thought Leader Without Adding Thought

Every morning, the President of the United States receives a document called the “Presidential Daily Brief.” It’s the most classified document in the United States.

It’s generally a 1- or 2-page memo that lists the major threats the U.S. faces (fun document to wake up to every morning). The Office of the Director of National Intelligence coordinates the daily brief in partnership with the CIA.

Read more from the source: Marketing Land

What storytelling does to our brains

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate. What are your best tips for telling stories?

In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich used a lot of his free time for playing cards. One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards.

So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world.

What’s interesting about this, is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information based form.

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Since recently a good friend of mine, gave me an introduction to the power of storytelling, I wanted to learn more.

Read more from the source: The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business

Ad Agencies: 6 Social Media Steps That Changed Client Perception

6 social media steps that can change client perception

It is hard for agencies to change the perceptions of their clients but social media can make it easier.

Stacy Carter is the creative director/partner for a small agency in downtown Charlotte, ABZ Design Group. Her agency’s primary focus is community hospitals. A couple of years ago, with the help of her staff, Stacy launched a blog called “CreativeTriage.” The site is generating an impressive amount of traffic for this very narrow niche.

Read more from source: FUEL LINES

Digitas Distillery – The Blog – Introducing BrandLIVE: A New Agency Model and Technology Suite

“Brands want and need to be relevant in consumers’ lives. But relevance has a deadline,” said Colin Kinsella, CEO Digitas N. America. Looks like a great new offering from Digitas. We think Right Intel has a similar benefit for Agencies to provide relevant information to their clients.

Relevance has a deadline. That’s why we’ve launched BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, it’s a real-time, brand relevance approach to participation and publishing.

BrandLIVE™ is both an agency model and technology suite, with a stable of 25 open and collaborative partners including BrandWatch, Topsy, and Skyword. You can learn more about it here, and get commentary from Colin Kinsella, along with BrandLIVE™ Managing Directors Anne-Marie Kline and John Robinson.

Source: 11/12/2012

We aren't experts (And that's a good thing.)

“We talk a lot in marketing about the importance of being good storytellers. Well, we need to be good story changers, because telling a story isn’t enough. Customers can see right through a great story about a lousy product.” – Mike Orren of Speakeasy

Everybody in our shop knows that I’m tempted to throw out any resume or solicitation that contains the phrases “social media expert” or “guru. I just don’t see how there can be any experts in a field that didn’t exist ten years ago.

That’s why I’ve thusfar populated our team with people who know marketing, editorial and business strategy. Core expertise in those areas can be leveraged using all the latest social media tools.

I saw a Forbes article today that took my expert-phobia a step further, arguing that our industry has reached “The End of the Expert.” Based on a new book by Razorfish chairman Clark Kokich, the gist is that we are in the middle of such a sea change that expertise isn’t enough:

Source: SPEAKEASY 11/17/2012