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Ad Age's 2013 Hispanic Fact Pack Is Out Now

In the first Hispanic Fact Pack, AdAge reported that 2003 U.S. Hispanic media spending totaled $2.8 billion. That nearly tripled to $7.9 billion in 2012. And Hispanic internet display spending, now at $431 million, wasn’t even measured a decade ago.

Ad Age’s 10th-annual Hispanic Fact Pack, distributed with the July 22 issue of the magazine, shows a very different U.S. Hispanic market than the one we examined a decade ago. This year’s 44-page guide includes the latest rankings of the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and all agencies with media-services revenue above $3 million. Check out data about marketers, 2012 ad spending and demographic trends as well as rankings of top properties in TV, radio, newspapers, magazines, online media and social networking.

The digital edition of the Hispanic Fact Pack will be available free to view at AdAge.com/trend-reports/ through Aug. 21, 2013, and will be available for $29 after that. (AdAge.com is addressing technical problems that affect the readability of the Hispanic Fact Pack. If you are not able to read the digital edition, please return later this week to view it.)

In our inaugural Hispanic Fact Pack, we reported that 2003 U.S. Hispanic media spending totaled $2.8 billion. That nearly tripled to $7.9 billion in 2012. And Hispanic internet display spending, now at $431 million, wasn’t even measured a decade ago.

Read more from the source: adage.com

Tablets Overtake Smartphones as the Big Shopping Device

The spread of tablets will drive mobile commerce; by 2017, nearly 75% of mobile retail sales will be done on tablets, with 125 million people using them to make purchases.

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives on smartphones and tablets. The spread of tablets in particular will drive mobile commerce; by 2017, nearly three-fourths of mobile retail sales will be done on tablets, with 125 million people using them to make purchases.

Read more from the source: AdWeek