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Expert Says Branding Isn't A Part Of His Success

It’s more a “a lifestyle than anything else.”

To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect.

There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”

Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.

But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.

Read more from the source: Business Insider

42 Content Marketing Ideas for 2013

Whatever you do in 2013, make sure you are telling a different story than everyone else in your industry — not just the same story told incrementally better.

Many marketers are searching for innovative ideas for 2013. In that spirit, here’s a list of content marketing ideas you may want to execute for next year.

Submitted by: 12/3/2012

Ten Great Ad Agencies Of 2012 – Forbes

Congrats to Grey Advertising and all of the agencies on the Forbes 2012 list

Sometimes it takes more than a village. Grey Advertising, the giant ad agency which once splintered itself into a collection of small “villages” in an attempt to capture some lightening in a bottle, took top honors as the best all around ad agency of 2012 in a quantitative online survey conducted among agency search consultants, by marketing and search firm Avidan Strategies.

Read more from the source: Forbes

4 broken promises agencies make to brands

Right Intel provides a solution for three of these areas where agencies find challenges – Communicating with the Marketing Team; Collaborating with other Agencies; and Watching Trends for the Client

First, my credentials: Over the last seven years, I have worked a lot of digital marketing agency jobs. I joined the industry doing entry-level research, and many years later I co-founded and helped build an agency of my own. I have worked as a freelance consultant on both the creative and technical sides. And I have directly experienced most aspects of the digital marketing agency world. I have both made and received broken promises.

4 broken promises agencies make to brands

The symbiotic relationship between brands and their agencies is a complex one, full of jargon and the constant rustle of asses being covered. Agencies make outlandish promises to their clients because the clients essentially ask to be lied-to. The agency doesn’t want to get fired, so they tell the client what the client wants to hear. The client often reports to a manager who sets impossible goals. So the client depends on the promises that the agency tells him, so that when accountability rolls-around, there is somebody else to blame.

So what are the most common lies?


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What storytelling does to our brains

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate. What are your best tips for telling stories?

In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich used a lot of his free time for playing cards. One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards.

So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world.

What’s interesting about this, is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information based form.

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Since recently a good friend of mine, gave me an introduction to the power of storytelling, I wanted to learn more.

Read more from the source: The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business

What An Industry Expert Looks Like Online

Solid advice for managing both external and internal audiences

Thought Leader. Industry Expert. Go-to Person. These are all popular phrases in today’s online marketplace that get thrown around very loosely. Of course everyone wants to be considered an expert or a thought leader. What most professionals don’t realize is that in the same way that they build a company…

Read more from source: Killerstartups

How and why agencies got pushed down the value chain – and how they can work their way back up

Many agencies feel they have been pushed down the client value chain into the same category as printers, having lost their status as professional advisors.

Faster.  Cheaper.  Vendor.  Three words that characterize one of the leading issues agencies have with their clients right now.  Many agencies feel they have been pushed down the client value chain into the same category as printers, having lost their status as professional advisors.

In the numerous surveys Ignition has done inside agencies, this problem is a consistent – and growing – concern:

“I think the biggest issue we see with clients is that they don’t appreciate strategic, big picture thinking and the fact that it takes time to do things correctly. So often we feel like “yes people” rather than partners with our clients. Very few clients seem to look at us as a partner rather than a vendor or doer.”

“The key problem that we have with our clients is a general lack of respect and understanding for the work that we are capable of providing. It feels as if we are perceived as another vendor.”