Posts Taged twitter

Is Twitter Saying Goodbye Retweet, Hello Share?

For a small percentage of Twitter users, the mobile Twitter app has replaced familiar “Retweet” and “Quote Tweet” options with “Share with Followers” and “First Add Comment” features. No official word on whether this is a test or a slow rollout for the mobile platform.


Will retweets soon be rebranded as “shares” on Twitter? For some, that has already happened, as the change in terminology began rolling out for some mobile users this week.

Word first spread last week about Twitter’s plans to do away with both hashtags and @-replies – and many Twitter users were less than happy about it. Now it appears Twitter users may soon be forced to say goodbye to retweeting and embrace sharing, a change which would bring it in line with how Facebook refers to sharing content.

Normally, when a user clicks the retweet button, a box pops up with “Retweet,” or if you are a mobile user, it will also give an option to “Quote Retweet.” However this week, it has been changed on some mobile devices to “Share with Followers” and “First Add Comment,” the latter of which is arguably far more confusing than “Quote Retweet.”

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The Social Media Advertising Ecosystem Explained

Social networks offer brands an interesting proposition–scale and high engagement. As of 2012, Americans were spending an average of 12 hours per month on social networks, with Millennials averaging 20 hours.

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a recent report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

Here’s an overview of some major players in the mobile advertising ecosystem:

The lure of social media advertising is massive: As brands look across a fractured media landscape, social networks offer them an interesting proposition. Social networks have scale – enormous user bases and deep databases. They have high engagement – Americans were spending an average of 12 hours per month on social networks as of July 2012, with 18-24 year olds averaging 20 hours. And potentially, social media gives brands offer a uniquely captive audience for their content.


Read more from the source: Business Insider

What An Industry Expert Looks Like Online

Solid advice for managing both external and internal audiences

Thought Leader. Industry Expert. Go-to Person. These are all popular phrases in today’s online marketplace that get thrown around very loosely. Of course everyone wants to be considered an expert or a thought leader. What most professionals don’t realize is that in the same way that they build a company…

Read more from source: Killerstartups

15 Things You Should Never Tweet Again

Ah, the humblebrag: “People keep telling me I look great today, but I’m so fat!” “This picture of me is horrible, but thanks for all the compliments!” The only boasts we like are those aggregated by @humblebrag — and that’s because all of your subtle swagger is being mocked.

To tweet, or not to tweet? That is the question not enough people are asking.

According to a recent study from the Pew Research Center, daily adult usage has doubled from May 2011 to May 2012, with 31 percent of 18 to 24-year-olds signed up. The expansion of accounts throughout the last year has many novice users coming to terms with what is considered socially acceptable Twitter behavior. Even experienced tweeters are now confronted with a much more complex system than in 2006, with automated posts, promotional tweets, and constantly morphing features.

While Twitter’s slogan, “join the conversation,” encourages users to engage thoughtfully with followers and friends, that’s not always the case. Indeed, we’ve seen (and unfollowed) our fair share of careless tweeters; we also noticed a few trends among these users (over-Instagramming, hashtagging everything, tweeting under the influence).

Source: The Huffington Post 7/13/2012

Retweeting Without Reading? Yeah, It's Happening- and It Affects Journalism Strategy on Twitter

To get clients to perceive your agency as a thought leader, you’ll need to provide valuable insight tailored to them rather than just passing along content.

Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren’t necessarily your click-throughs, and the two unfortunately may have almost no correlation either.

Hubspot’s Dan Zarrella analyzed 2.7 million tweets that contained links, and his findings show that the retweets and click-throughs had only a sad Pearson’s correlation coefficient of .038. More vividly (and perhaps this is a stat that’s easier to understand), an entire 16.12 percent of the link-containing tweets Zarrella analyzed generated more retweets than clicks.

Digesting those stats, that means your assumptions are probably right when you notice a weirdly fast retweet, or see a RT of something that you already recognize as not true: Zarrella’s study implies many people tweet a link without even clicking on that link.

Forget about “RT are not endorsements.” RTs may not even be an acknowledgement that a particular link was clicked, let alone read.

Submitted by: 11/28/2012

Ad Agencies: 5 Ways to Find Prospects on Twitter

Michael Gass does a nice job of providing a list of tools to help any agency locate more marketing decision makers

Finding your agency’s best prospective client online audience is not yet an exact science. But for now you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.

Source: FUEL LINES 7/7/2009