The Evolving Social Media Landscape

“The ultimate goal is to use social connectedness as the mechanism to create experiences and connect with our audiences with our brand’s story.”

The tectonic plates have shifted quite dramatically this year in social media, setting the stage for yet another significant year of change in 2013. New trends will emerge due to consumer shifts, channel shifts, brand shifts and new entrants as brand stewards will evolve in this space. Let’s take a moment to rewind and examine what’s happened in the landscape and how that will affect brands in 2013.

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