The Muppets spread the word Lipton's #BeMoreTea campaign to inspire people to break out of the autopilot of every day. Millions of views later…that will do!
Success on YouTube in early March proves that joining forces with the Muppets was the perfect pick for Lipton’s new #BeMoreTea campaign. The campaign is expected to bring millions of view and new subscribers to Lipton’s page.
Lipton could expect several thousand videos views on any typical YouTube video, but bring the Muppets into the picture and you had better be ready for MILLIONS of views and a heap of new subscribers. Excellent pairing that benefits both brands as they promote Lipton’s #BeMoreTea campaign and the release of the new Muppet move.
Read more from the source: YouTube