JWT’s annual Trends Report identifies play, privacy, and your insane amount of stress as key among trends for 2013.
The importance of play, the effects of stress, and the increasing concern about private spaces in a public life may all have significant impacts on the marketing landscape in 2013. According to agency JWT, these are among the top 10 trends outlined in its 2013 Trends Report.
Informed by quantitative, qualitative, and secondary research, the eighth annual forecast is reflective of how new technology continues to influence communication, with major shifts tied to warp-speed developments in mobile, social, and data technologies.
Says the report’s author Ann Mack, Director of Trendspotting at JWT, “Many of our trends reflect how businesses are driving, leveraging or counteracting (technology’s) omnipresence in our lives, and how consumers are responding to its pull.”
Read more from the source: Co.Create