Promotion of your content still remains the driving force in the success of your content marketing strategy. And using paid, earned and owned content gives you the broadest distribution in your content and thought leadership.
Content is one of the best tactics to help you get more exposure. But, no matter how well-written a blog may be, it will not be successful unless people are talking about it. For the successful marketer, utilizing a three-pronged approach to get people talking will not only get your content more exposure online, but will assist in growing your brand presence and recognition.
Read more from the source: Marketing Land