FROM THE BLOG

Watch Out Publishers: Here Comes LinkedIn, With Original Content

LinkedIn has a registered audience of more than 230 million, drives around 10 billion page views per month, and had 116 million unique visitors last quarter. With this audience why would an advertiser go elsewhere?

Publishers, there’s a new sheriff in town. Yesterday, LinkedIn was a social network. Today, it is a powerhouse publishing brand. And with the kind of scale and audience targeting that it’s built, it will be an advertising juggernaut that can’t be stopped.

This past year LinkedIn rolled out a game-changing feature, the Influencer program, which has made it a go-to site that offers far more than just the world’s largest virtual Rolodex.

The Wall Street Journal, Financial Times and other top-tier business publishers should be worried. LinkedIn is arguably the world’s largest business publication (or any publication for that matter). With a registered audience of more than 230 million, LinkedIn has more than 50 times the number of registered users as the Financial Times. LinkedIn drives around 10 billion page views per month, compared to 133 million for The Wall Street Journal. LinkedIn had 116 million unique visitors last quarter, compared to 13 million average monthly uniques for The Journal.

Read more from the source: adage.com

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