Website Analytics Strategy: Google Analytics Multi-Channel Attribution

The bottom line is that paid, earned, and owned media dictates how marketing budgets are allocated and web analytics can help you gain insights to make better informed decisions on budgeting, reporting and investing across all media.

Effective Internet marketing strategies are built on insights from website analytics (or web analytics). The goal is to abstract insights from web analytics.

In fact, media can generally be categorized into paid, owned, and earned media concept.

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