What storytelling does to our brains

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate. What are your best tips for telling stories?

In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich used a lot of his free time for playing cards. One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards.

So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world.

What’s interesting about this, is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information based form.

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Since recently a good friend of mine, gave me an introduction to the power of storytelling, I wanted to learn more.

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